What Makes an Explainer Video Good?

Thanks to a recent share within our online learning hub (shoutout to Lai Chee!), I watched this explainer video about generative AI:

In addition to enjoying the overview of that technology, I also had a blast viewing it from a visual thinking lens. I encourage you to watch the video and also explore the complete drawing.

Here’s what I think the creator, Henrik Kniberg, did really well:

  • Setting the context with a clear title and subtitle at the top of the page: “Generative AI in a nutshell – how to survive and thrive in the age of AI”
  • The sketch and video are broken up into well-defined chunks, each of which is styled consistently with orange headers.
  • There’s a great balance between sketches and text: the sketches are simple but clear, and there’s enough (but not too much) supportive text alongside them.
  • Throughout the video we zoom and pan around the canvas, but never too fast or too dramatically to lose sense of where we are on the page
  • We get to see Henrik’s face in the corner of the screen, which is a helpful human touch that reinforces a theme of the video: AI is not taking over (for now), but humans + AI can yield some powerful results.
  • He shares a thorough overview of a topic that gets a lot of media attention but is not well understood.

There are a lot of ways that you can create sketched videos that work. This is one example of a format that absolutely does.

My own format has moved in the analog direction lately, working with pen and paper up on a wall as I sketch and chat in real time.

That’s the beauty of the world of visual thinking – there’s plenty of space for you to lean into the materials and the style that you find enjoyable and useful.

So just keep sketching.

Cheers,

-Doug

P.S. Want to learn how to make and share your own sketched videos? Check out The Online Entrepreneur course bundle, or any of these others that catches your eye: